est. 2023
For the woman whose brand begins beneath the surface—SO her clarity CAN become legacy, and her presence CAN take form.
look within
look within
look within
look within
look within
Because In a world overflowing with sameness, only the brands that stir emotion survive. We design brands that don’t just exist—they lead. Power isn’t given. It’s designed.
We design presence.
And presence begins with YOUR identity.
This is the pathway to building a brand that reflects who you are and what you're meant to lead.
The world forgets what fits in. It remembers the women who lead with clarity, speak with purpose, and shape brands as bold as their voice.
This isn’t about design. It’s about devotion—building a brand they fall for, over and over again.
est. 2023
For the woman whose brand begins beneath the surface—SO her clarity CAN become legacy, and her presence CAN take form.
look within
Explore the woman within →
We build brands that reflect the woman behind them—her story, her clarity, her evolution. At Charli Hart, branding isn’t just an aesthetic. It’s alignment. It’s identity. It’s the creative embodiment of everything you’re stepping into.
✧ A brand journey that begins within and unfolds with intention
✧ Designed for women-led brands ready to lead with vision and voice
✧ Built through deep strategy, reflection, and high-touch creative direction
This isn’t just branding. It’s a rebirth.
Here, we start with you—your truth, your voice, your vision.
Because branding isn’t about playing the part. It’s about reclaiming who you are and designing a brand that’s bold enough to reflect it.
Craft a Brand That Doesn’t Just Look Good—It Lives.
refuse to blend in. refuse to be ignored
Access to The Luminary and Retainer (upon completion)
Style direction board to guide your next steps
motional hook + voice prompt system
Brand identity blueprint (values, tone, audience resonance)
- where it comes together -
Your brand already exists within you.
Before strategy. Before visuals. Before the scroll-stopping website.
It begins with self-awareness—the truth of who you are, how you move, and what you’re here to say.
The Mirror Method™ is the required first step for all Charli Hart clients. It’s where you stop looking outward for direction—and start looking inward for clarity.
The Mirror Method
request a detailed proposal →
™
Pre-work journal & guided reflection workbook
90-minute live session with Michelle
Before we build your brand, we uncover what it’s meant to reflect.
jamie l
freelance copywriter
Each session was a deep dive into the art and science of persuasive writing, packed with insights I hadn't found anywhere else. Gillian's feedback was gold—direct, constructive, and always enlightening. My confidence has skyrocketed, and so have my client conversions.
"This mastermind isn't just a course; it's a catalyst for real growth."
jamie l
freelance copywriter
Each session was a deep dive into the art and science of persuasive writing, packed with insights I hadn't found anywhere else. Gillian's feedback was gold—direct, constructive, and always enlightening. My confidence has skyrocketed, and so have my client conversions.
"This mastermind isn't just a course; it's a catalyst for real growth."
jamie l
freelance copywriter
Each session was a deep dive into the art and science of persuasive writing, packed with insights I hadn't found anywhere else. Gillian's feedback was gold—direct, constructive, and always enlightening. My confidence has skyrocketed, and so have my client conversions.
"This mastermind isn't just a course; it's a catalyst for real growth."
Website training video + 30 days post-launch support
Website copy prompts + clarity structure
9-page custom Showit website design
Full custom brand identity: logo suite, color palette, typography system
You’ve done the inner work. Now it’s time to be seen.
The Luminary is our full-service branding and web design experience designed exclusively for women who have completed The Mirror Method™. Here, we take your essence and translate it into a timeless, magnetic visual identity—one that leads with confidence, depth, and distinction.
This isn’t just a rebrand. It’s a rebirth. One that finally feels like you.
The Luminary
where the inner clarity becomes external presence
request a detailed proposal →
Confidence to show up, sell, and scale as you
Mobile optimization, SEO basics, and responsive design
Launch day assets + creative direction
Access to The Retainer (upon completion)
- where it comes to life -
Your brand is built. Now it’s time to move with it.
The Luminary gives you the presence. But sustaining that presence—refining it, expanding it, evolving it—that’s where real legacy takes shape.
Our clients don’t just launch and leave.
They grow in motion, and we grow with them.
Brand partner access: priority scheduling and creative strategy check-ins
Visual support: social media kits, lead magnets, sales page visuals, more
Continued updates and consistent brand refinement across touchpoints
Monthly design hours to bring new ideas, offers, and content to life
You’ve built the foundation. Now it’s about momentum.
The Retainer is our ongoing creative partnership for brands who’ve completed The Luminary and are ready to stay elevated as they grow, launch, and expand.
This is design support that moves with you—so your visuals stay aligned, polished, and magnetic long after the big reveal.
The Retainer
Because your brand doesn’t end at launch—it evolves with you.
request a detailed proposal →
Confidence to stay visible, current, and connected as you grow
A trusted creative ally dedicated to evolving your brand with you
- where it stays magnetic -
The Mirror Method Mastermind
mastermind opening in fall 2025
Bonus: Mini audio masterclass on branding from within
Self-persona prompts and emotional hook exercises
Join the Waitlist
A guided brand clarity workbook rooted in identity, not trends
Not ready for a 1 on 1 session just yet? Start with
™
A Self-Paced Brand Discovery Experience
For the woman who’s not ready to invest in custom design—but ready to uncover her brand from within.
You don’t need a full brand yet. You need clarity. The Mirror Method™ Mastermind is a self-paced brand discovery experience that helps you shape the heart of your brand—from values and voice to vibe and visuals—without second-guessing yourself or hiring a strategist just yet.
This is for the DIY visionary, the creative founder, or the woman in her becoming. If you’re not ready for The Luminary but you know you’ve outgrown playing small—start here.
Style discovery guide + aesthetic direction template
Brand voice, tone, and value mapping
we did it!
SIT BACK AND RELAX
SIGN CONTRACT, pay the deposit, and fill out your homework
CHOOSE YOUR Package and book your date
BOOK YOUR DISCOVERY CALL
The Process
Currently based in Sunny South Africa
serving clients World Wide!
Monday - Friday / 9AM - 4PM GMT +2 Standard Time
Cellphone: +27 64 508 7177
WhatsApp: +27 61 485 6420
Email: michelle@charlihart.shop
Magnetic brands for women who show up as they are. Let’s design something that leaves a lasting mark—together.
Become the most talked about brand your clients will ever experience. Book a free discovery call with me and see whether we are a good fit. Let's make your branding dreams a reality and your financial dreams a lifestyle!
Refuse to be Ignored
Please note that we advice all our clients to book 1-2 months in advance to confirm availability.
